In The State of the Mobile SDK Market 2023 Report, we analyze the top iOS and Android SDKs, their top markets, the most competitive categories, and more.
REPORT: The State of Roku TV Apps 20231 min read
In The State of Roku TV Apps 2023, we analyze the annual growth of the Roku Channel Store. We look at the top apps, categories, publishers, and more.
NEW: The Roku Top Charts Explorer4 min read
We’ve added the Roku Channel Store to the 42matters Top Charts Explorer! Filter Roku app rankings by country, date, and category.
The 42matters Explorer now supports the Roku Channel Store! Research the connected TV (CTV) market, generate CTV leads, and enhance CTV ad targeting.
Learn how to import mobile and connected TV (CTV) app data from the 42matters Explorer into HubSpot. Generate and enrich leads with 42matters!
We’ve extended our IAB Categories file dumps. Now they support the Interactive Advertising Bureau’s Content Taxonomy 3.0! Here’s how Ad Networks benefit.
In The State of Connected TV (CTV) App Stores 2023, we track CTV app growth trends, the top CTV categories, the top CTV apps, and the top CTV publishers.
CTV advertising is exploding. Here’s how you can improve CTV advertising by increasing your CTV app inventory with best-fit app publishers.
From September 21st - 22nd, our team will be in Cologne, Germany attending DMEXCO 2022, Europe’s leading digital marketing and tech event.
Meet the 42matters Team at DMEXCO 2022!3 min read
We’re heading to Digital Marketing Exposition & Conference (DMEXCO) 2022. If you want to discuss how mobile and connected TV (CTV) app intelligence can help AdTech, lead generation, and cyber security, set up a meeting with our team!
Recently, we expanded our connected TV (CTV) file dumps with Google TV app intelligence. So, to show you some of the things these file dumps can do, we used them to identify the top Google TV apps, categories, publishers, and more. Here’s what we cover in this article (click the links below to jump to the relevant sections): * The Top Rated Apps on Google TV * The Most Popular Apps on Google TV * The Most Popular Categories on Google TV * The Top Publishers on Google TV To learn mor
We’ve released a new report, titled The State of Connected TV App Stores 2022! The report addresses the continued flourishing of the Connected TV (CTV) and over-the-top (OTT) media landscape. In particular, it focuses on five of the most popular CTV app stores: the Roku Channel Store, Apple TV tvOS App Store, Amazon Fire TV, Samsung Smart TV Apps, and LG Content Store. The State of Connected TV (CTV) App Stores 2022 covers the following topics and trends: * CTV App Growth Rate Trends * The
NEW: Google TV File Dumps3 min read
We’re thrilled to announce that the 42matters Connected TV (CTV) App Details file dump will now offer a variety of insights into Google TV apps. For a full rundown on the data provided by our CTV file dump, review our documentation. Here’s what we cover in this blog post (click the links below to jump to the corresponding section): * What Is Google TV? * How to Access Google TV App Insights With 42matters What Is Google TV? Google TV is essentially a revamped interface for Androi
App Data Refresh with 42matters3 min read
We’ve made it easier to get up-to-date app data! Now, you can request a data refresh for any app directly from our API documentation pages. Here’s how... How to Request an App Data Refresh From 42matters At 42matters, we update our mobile and connected TV (CTV) app data on a regular basis to assure near real-time app and app market intelligence. Nevertheless, it’s possible that major version releases or app market trends occur between updates. As such, you might want to double check that you’
The Interactive Advertising Bureau (IAB) has released guidance for ads.txt and app-ads.txt inventory partner domain sharing for the connected TV (CTV) and over-the-top (OTT) landscape. In this blog post, we recap app-ads.txt and briefly explain inventory partner domains. We also explain why ads.txt and app-ads.txt, in their current iterations, are inadequate for navigating advertising in the CTV and OTT market, and how our solutions at 42matters can help. Here’s what we cover (click the links
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