Philippines App Market Statistics in 2023
- Last update: 21 Jun 2023 CET
The Philippines has been referred to as the "TEXT" capital of the world due to the country’s large volume of SMS traffic. Moreover, it has been estimated that, with a population surpassing 100 million people, the number of cellular phone subscribers in the Philippines has reached over 23 million and is continuing to grow at a rapid rate. This is good news for the country’s mobile app market, which has recently begun to take off. Indeed, with mobile phone usage numbers already well above average – and plenty of room to grow – the future is quite bright for the Filipino app market.
In this article, we will provide a number of detailed app statistics and insights into the Philippines Android app market with focus on apps only. We will cover a number of topics, including: how many Filipino app publishers exist on the Google Play Store, how many apps they have released, and how Filipino apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Filipino addresses on the Android market have been considered. Furthermore, all download statistics are estimates.
42matters tracks everything from app meta data, to rankings, to download estimates, to changes in meta information, to SDK usage, to App-ads.txt and more. If you would like to leverage our data into your own product, research or app industry analysis, it can be obtained via our API or File Dumps or our interactive App Market Explorer.
There are more than 1,380 Filipino publishers on Google Play out of all 1,012,974 app publishers. One of the biggest Filipino publishers are Nooblord, ROCKET SUCCEED TOGETHER, Boss Level Studio, Doan Duc Nang, Big Giant Games, Botanica Global, TATAY, Monstronauts Inc., Ranida Games, Great Hyper Games . Less than 1% of all app publishers on Google Play are from Philippines. Find the biggest app publishers with our App Market Explorer.
There are more than 4,877 apps from Filipino publishers on Google Play out of the 3,251,386 apps. Apps with most downloads of Filipino publishers are GCash, Maya – all-in-one digital bank, DITO, GlobeOne, Vivamax, GigaLife, Angkas: Book travel & delivery, Home Credit Online Loan App, PalawanPay, JoyRide - Book Car and MC Taxi . Less than 1% of all apps on Google Play are from Filipino publishers. Filter for apps by publisher country with our tool here.
The average rating of 4,877 apps from Filipino publishers on Google Play is 3.85 out of 5 stars. This is better than the overall average rating of all apps which is 3.74. Apps from Filipino publishers on Google Play have on average 1,998 ratings. This number is higher than the average number of ratings of all apps, which is 1,678 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.
81% of released apps by Filipino publishers are apps and 19% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Filipino publishers focus more on games with 19% of releases compared to all publishers that focus 14% on games. Use our full App Market Explorer to filter for the most successful mobile apps and games.
Apps by Filipino publishers have an average of 300.86k downloads. Overall they get more downloads than the average of all apps which is 232.12k. We offer also more detailed download estimates for any app.
7% of apps by Filipino publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 38% of apps by Filipino publishers include ads. That is a higher value compared to the whole world, where 35% have ads. 7% of apps by Filipino publishers make use of In-App Payments to monetize. That is higher than the average of 4%.
21% of apps of Filipino publishers are available on both Google Play and iTunes. But overall they put less effort in publishing on both stores, compared to the average publisher with 26%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.
The following are the top publishers from Philippines that accumulated most downloads.
Vivo Website is on position 1 of the biggest Filipino app publishers. They own 2 apps that have been downloaded together more than 778.83m+ times.
National Informatics Centre. is on position 2 of the biggest Filipino app publishers. They own 593 apps that have been downloaded together more than 95.45m+ times.
Mynt - Globe Fintech Innovations is on position 3 of the biggest Filipino app publishers. Mynt - Globe Fintech Innovations is a leader in mobile financial services focused on accelerating financial inclusion through mobile money, micro-loans, and technology. They are an affiliate of Globe Telecom, Ant Financial, and Ayala, and provide secure, accessible, and convenient fintech solutions to individuals, businesses, and organizations. Mynt - Globe Fintech Innovations has created the app GCash - Buy Load, Pay Bills, Send Money. They own a single app that has been downloaded more than 65.17m+ times.
Maya Philippines, Inc. is on position 4 of the biggest Filipino app publishers. They own 4 apps that have been downloaded together more than 28.63m+ times.
Smart Communications, Inc. is on position 5 of the biggest Filipino app publishers. They own 6 apps that have been downloaded together more than 24.64m+ times.
DroidVPN Inc. is on position 6 of the biggest Filipino app publishers. DroidVPN Inc., which is based in the Philippines, provides a VPN software that secures internet connections by encrypting internet network traffic. DroidVPN Inc. has released DroidVPN - Easy Android VPN, MRT CCTV Viewer (OFFLINE), and TUN.ko Installer. They own 2 apps that have been downloaded together more than 16.97m+ times.
HC CONSUMER FINANCE PHILIPPINES, INC. is on position 7 of the biggest Filipino app publishers. They own 2 apps that have been downloaded together more than 12.98m+ times.
Globe Telecom is on position 8 of the biggest Filipino app publishers. Globe Telecom, commonly known as Globe, is a major provider of telecommunications services in the Philippines. The company is the largest mobile network operator in the Philippines and one of the largest fixed line and broadband networks. Globe Telecom has developed GlobeOne: Data & Promos, Globe Switch: Exclusive Data Offers & Rewards, Globe at HOME, Globe SoundPlay, and more. They own 8 apps that have been downloaded together more than 12.39m+ times.
DITO Telecommunity is on position 9 of the biggest Filipino app publishers. They own 2 apps that have been downloaded together more than 12.21m+ times.
iBoattech is on position 10 of the biggest Filipino app publishers. iBoattech is a Filipino mobile app development studio. iBoattech has published the apps Anime Dress Up: Cute Anime Girls Maker, Cute Girl Avatar Maker, Avatar Maker, Magical Girl Dress Up: Magical Monster Avatar, and more. They own 36 apps that have been downloaded together more than 12.16m+ times.
The following shows which SDKs are most used by Philippines app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.
65% of apps from Filipino publishers have Google Firebase integrated. In total 2,457 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.
45% of apps from Filipino publishers have Google Ads AdMob integrated. In total 1,692 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.
45% of apps from Filipino publishers have Google Ads AdMob Mediation Adapters integrated. In total 1,683 apps.
42% of apps from Filipino publishers have Firebase Cloud Messaging integrated. In total 1,562 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.
41% of apps from Filipino publishers have OkHttp integrated. In total 1,538 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.
34% of apps from Filipino publishers have gson integrated. In total 1,260 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.
27% of apps from Filipino publishers have Glide integrated. In total 1,009 apps. Glide is an open source media management and image loading framework for Android that supports fetching, decoding, and displaying video stills, images, and animated GIFs. Glide includes a flexible API that developers can plug in to almost any network stack.
20% of apps from Filipino publishers have Android Support Library V4 integrated. In total 763 apps. Android Support Library V4, developed by Google’s Android team, is a platform that helps app developers manage the release of new API versions. Rather than developing code to handle the provisioning of new features on earlier releases, developers can leverage Android Support Library V4 to provide that compatibility layer.
17% of apps from Filipino publishers have ExoPlayer integrated. In total 624 apps. ExoPlayer is an application-level media player for Android that enables audio and video playback both locally and over the internet. ExoPlayer functions as an alternative to Android’s MediaPlayer API. Unlike its Android counterpart, ExoPlayer supports DASH and SmoothStreaming adaptive playbacks. In addition, it is easy to customize and can be updated through Play Store application updates.
The following shows which android permissions are most frequently request by Philippines app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.
android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Filipino publishers use the Internet Access permission. Total 5,516 apps.
The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 100% of the apps from Filipino publishers use the Network Information Access permission. Total 5,011 apps.
android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 78% of the apps from Filipino publishers use the Phone Sleep Mode Preventation permission. Total 3,821 apps.
android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 63% of the apps from Filipino publishers use the Write External Storage permission. Total 3,086 apps.
com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 53% of the apps from Filipino publishers use the Push Notification permission. Total 2,574 apps.
The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 51% of the apps from Filipino publishers use the Read External Storage permission. Total 2,481 apps.
Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 50% of the apps from Filipino publishers use the Install Referrer permission. Total 2,434 apps.
android.permission.RECEIVE_BOOT_COMPLETED gives apps the ability to start themselves as soon as the system it is running on has finished booting. It should be noted, however, that this can often slow down the phone start time. In addition, it can slow down the device generally by enabling the app to run constantly. 44% of the apps from Filipino publishers use the Start At Boot Time permission. Total 2,135 apps.
App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 40% of the apps from Filipino publishers use the Wifi Information Access permission. Total 1,931 apps.
39% of the apps from Filipino publishers use the android.permission.FOREGROUND_SERVICE permission. Total 1,917 apps.
42matters tracks everything from app meta data, to rankings, to download estimates, to changes in meta information, to SDK usage, to App-ads.txt and more. If you would like to leverage our data into your own product, research or app industry analysis, it can be obtained via our API or File Dumps or our interactive App Market Explorer.
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