Singapore App Market Statistics in 2023
- Last update: 21 Jun 2023 CET
Singapore is a small country. Nevertheless, it is one of the most important mobile app markets in Asia. As a global financial center with a deep respect for free trade and free markets, they have earned a reputation for innovation in digital and mobile technologies. Furthermore, companies from all over the world flock to Singapore to take advantage of the country’s global reach. Companies like Bigo, TikTok, and Shopee are perfect examples.
In this article, we will provide a number of detailed app statistics and insights into the Singapore Android app market with focus on apps only. We will cover a number of topics, including: how many Singaporean app publishers exist on the Google Play Store, how many apps they have released, and how Singaporean apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Singaporean addresses on the Android market have been considered. Furthermore, all download statistics are estimates.
42matters tracks everything from app meta data, to rankings, to download estimates, to changes in meta information, to SDK usage, to App-ads.txt and more. If you would like to leverage our data into your own product, research or app industry analysis, it can be obtained via our API or File Dumps or our interactive App Market Explorer.
There are more than 2,105 Singaporean publishers on Google Play out of all 1,013,694 app publishers. One of the biggest Singaporean publishers are Garena International I, AMANOTES PTE LTD, Level Infinite, Gametion Global, IGG.COM, ONESOFT GLOBAL PTE LTD, ONESOFT GLOBAL PTE. LTD., Azura Global, FALCON GAME STUDIO, ABI Global LTD . Less than 1% of all app publishers on Google Play are from Singapore. Find the biggest app publishers with our App Market Explorer.
There are more than 6,441 apps from Singaporean publishers on Google Play out of the 3,251,889 apps. Apps with most downloads of Singaporean publishers are TikTok, CPF Mobile, Singpass, My M1+ : For Bespoke Plans, Shopee: 6.6 - 7.7 GSS, My SIMBA, Lazada - Online Shopping App!, DBS digibank, FairPrice, AliExpress . Less than 1% of all apps on Google Play are from Singaporean publishers. Filter for apps by publisher country with our tool here.
The average rating of 6,441 apps from Singaporean publishers on Google Play is 3.67 out of 5 stars. This is less than the overall average rating of all apps of 3.74 stars. Apps from Singaporean publishers on Google Play have on average 59,263 ratings. This number is higher than the average number of ratings of all apps, which is 1,678 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.
64% of released apps by Singaporean publishers are apps and 36% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Singaporean publishers focus more on games with 36% of releases compared to all publishers that focus 14% on games. Use our full App Market Explorer to filter for the most successful mobile apps and games.
Apps by Singaporean publishers have an average of 4.13m downloads. Overall they get more downloads than the average of all apps which is 232.14k. We offer also more detailed download estimates for any app.
6% of apps by Singaporean publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 35% of apps by Singaporean publishers include ads. That is a lower value compared to the whole world, where 35% have ads. 20% of apps by Singaporean publishers make use of In-App Payments to monetize. That is higher than the average of 4%.
45% of apps of Singaporean publishers are available on both Google Play and iTunes. Overall they put more effort in publishing on both stores, compared to the average publisher with 26%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.
The following are the top publishers from Singapore that accumulated most downloads.
TikTok Pte. Ltd. is on position 1 of the biggest Singaporean app publishers. TikTok Pte. Ltd. is a leading short-form mobile video platform. Their mission is to inspire creativity and bring joy to their users. Launched in 2017 by the Chinese developer ByteDance, TikTok has global offices in Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. They own 9 apps that have been downloaded together more than 4.41b+ times.
Leap Fitness Group is on position 2 of the biggest Singaporean app publishers. Leap Fitness Group is a Hong Kong-based mobile app developer. They are focused primarily on health apps. Leap Fitness Group is responsible many apps, such as Period Tracker, Ovulation Calendar & Fertility app; Lose Weight App for Women - Workout at Home, Step Tracker - Pedometer Free & Calorie Tracker, Plank Workout - 30 Days Plank Challenge Free, and more. They own 41 apps that have been downloaded together more than 1.54b+ times.
MX Media & Entertainment Pte Ltd is on position 3 of the biggest Singaporean app publishers. They own 9 apps that have been downloaded together more than 1.34b+ times.
ColorOS is on position 4 of the biggest Singaporean app publishers. They own 23 apps that have been downloaded together more than 1.3b+ times.
Likeme Pte. Ltd. is on position 5 of the biggest Singaporean app publishers. They own 3 apps that have been downloaded together more than 1.06b+ times.
Alibaba Mobile is on position 6 of the biggest Singaporean app publishers. Alibaba Mobile is a subsidiary of Alibaba Group Holding Limited, a Chinese multinational conglomerate holding company specializing in e-commerce, retail, Internet, and technology. Founded in 1999, they are based in Hangzhou, Zhejiang. Alibaba Mobile has published AliExpress - Smarter Shopping, Better Living; Alibaba.com - Leading online B2B Trade Marketplace; AliSuppliers Mobile App, and iTao. They own 5 apps that have been downloaded together more than 966.87m+ times.
Simple Design Ltd. is on position 7 of the biggest Singaporean app publishers. Simple Design Ltd. is a mobile app developer based in Hong Kong. Simple Design Ltd. has published many apps, including Period Tracker - Period Calendar Ovulation Tracker, Pedometer - Step Counter Free & Calorie Burner, Body Editor - Body Shape Editor, Slim Face & Body; Fat Burning Workouts - Lose Weight Home Workout, and more. They own 43 apps that have been downloaded together more than 878.59m+ times.
VIDEOSHOW Video Editor & Maker & AI Chat Generator is on position 8 of the biggest Singaporean app publishers. They own 17 apps that have been downloaded together more than 731.96m+ times.
Shopee is on position 9 of the biggest Singaporean app publishers. Shopee is an e-commerce platform headquartered in Singapore. First launched in 2015, they have since expanded their reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam, and the Philippines. Due to their unique combination of mobile and social elements, Shopee was described as one of the “5 disruptive ecommerce startups we saw in 2015” by Tech In Asia. Shopee has produced a number of apps, including Shopee | Shop the best deals, Shopee MY: Buy and Sell Online, Shopee 12.12 Christmas Sale, Shopee 12.12 Birthday Sale, and more. They own 17 apps that have been downloaded together more than 702.02m+ times.
Bigo Technology Pte. Ltd. is on position 10 of the biggest Singaporean app publishers. They own 2 apps that have been downloaded together more than 620.38m+ times.
The following shows which SDKs are most used by Singapore app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.
73% of apps from Singaporean publishers have Google Firebase integrated. In total 4,291 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.
57% of apps from Singaporean publishers have OkHttp integrated. In total 3,332 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.
53% of apps from Singaporean publishers have Kotlin integrated. In total 3,138 apps.
50% of apps from Singaporean publishers have Firebase Cloud Messaging integrated. In total 2,974 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.
45% of apps from Singaporean publishers have gson integrated. In total 2,636 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.
38% of apps from Singaporean publishers have Glide integrated. In total 2,247 apps. Glide is an open source media management and image loading framework for Android that supports fetching, decoding, and displaying video stills, images, and animated GIFs. Glide includes a flexible API that developers can plug in to almost any network stack.
37% of apps from Singaporean publishers have Google Ads AdMob integrated. In total 2,175 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.
37% of apps from Singaporean publishers have Google Ads AdMob Mediation Adapters integrated. In total 2,155 apps.
35% of apps from Singaporean publishers have Firebase Crashlytics Fabric integrated. In total 2,053 apps. Fabric Crashlytics is the most powerful, lightest weight crash reporting SDK on the market. App developers that leverage Fabric Crashlytics are able to spend less time finding crashes and more time fixing them.
29% of apps from Singaporean publishers have ZXing integrated. In total 1,690 apps. ZXing – also known as “zebra crossing” – is an open-source, multi-format barcode image processing library implemented in Java, with ports to other languages. It supports 1D product, 1D industrial, and 2D barcodes.
The following shows which android permissions are most frequently request by Singapore app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.
android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Singaporean publishers use the Internet Access permission. Total 9,596 apps.
The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 100% of the apps from Singaporean publishers use the Network Information Access permission. Total 9,064 apps.
android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 100% of the apps from Singaporean publishers use the Phone Sleep Mode Preventation permission. Total 7,950 apps.
Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 92% of the apps from Singaporean publishers use the Install Referrer permission. Total 5,931 apps.
android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 86% of the apps from Singaporean publishers use the Write External Storage permission. Total 5,553 apps.
com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 84% of the apps from Singaporean publishers use the Push Notification permission. Total 5,408 apps.
App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 75% of the apps from Singaporean publishers use the Wifi Information Access permission. Total 4,849 apps.
The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 74% of the apps from Singaporean publishers use the Read External Storage permission. Total 4,739 apps.
android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 73% of the apps from Singaporean publishers use the Vibration permission. Total 4,711 apps.
android.permission.RECEIVE_BOOT_COMPLETED gives apps the ability to start themselves as soon as the system it is running on has finished booting. It should be noted, however, that this can often slow down the phone start time. In addition, it can slow down the device generally by enabling the app to run constantly. 71% of the apps from Singaporean publishers use the Start At Boot Time permission. Total 4,593 apps.
42matters tracks everything from app meta data, to rankings, to download estimates, to changes in meta information, to SDK usage, to App-ads.txt and more. If you would like to leverage our data into your own product, research or app industry analysis, it can be obtained via our API or File Dumps or our interactive App Market Explorer.
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