Thailand Mobile Gaming Statistics in 2023
- Last update: 21 Jun 2023 CET
Southeast Asia is the world’s fastest growing mobile games market and Thailand is one of the region’s most important markets. With game developers like Kiragames, Ammonite Studios, duckprog, and 37Games.Asia leading the way, the future of mobile gaming is certainly bright for the “Land Of Smiles.”
In this article, we will provide a number of detailed mobile games statistics and insights into the Thailand Android game market with focus on mobile games only. We will cover a number of topics, including: how many Thai game publishers exist on the Google Play Store, how many mobile games they have released, and how Thai mobile games have performed compared to the global average. The data is aggregated based on address, such that only major game publishers and ones with valid Thai addresses on the Android market have been considered. Furthermore, all download statistics are estimates.
42matters tracks everything from mobile game meta data, to rankings, to download estimates, to changes in meta information, to SDK usage, to App-ads.txt and more. If you would like to leverage our data into your own product, research or app industry analysis, it can be obtained via our API or File Dumps or our interactive App Market Explorer.
There are more than 472 Thai publishers on Google Play out of all 191,595 game publishers. One of the biggest Thai publishers are Jima Apps, Real Freestyle Soccer, Neworld Games, Habby, Kiragames Co. Ltd., Noodle Games, StarUnion, Joymaster Studio, BigPanda Studios, PIXIO . Less than 1% of all game publishers on Google Play are from Thailand. Find the biggest app publishers with our App Market Explorer.
There are more than 1,727 games from Thai publishers on Google Play out of the 536,845 games. Mobile Games with most downloads of Thai publishers are Defenders League, เซียนกระบี่สามภพ M, Royal Casino, Soccer Super Star . Less than 1% of all mobile games on Google Play are from Thai publishers. Filter for mobile games by publisher country with our tool here.
The average rating of 1,727 games from Thai publishers on Google Play is 3.68 out of 5 stars. This is less than the overall average rating of all mobile games of 3.93 stars. Mobile Games from Thai publishers on Google Play have on average 9,332 ratings. This number is higher than the average number of ratings of all games, which is 6,661 ratings. Sort by the best rated game or by the game with most ratings directly in our App Market Explorer.
Mobile Games by Thai publishers have an average of 986.04k downloads. Overall they get more downloads than the average of all mobile games which is 570.17k. We offer also more detailed download estimates for any app.
4% of games by Thai publishers are paid. That is a lower value of paid mobile games compared to the overall games, where 4% are paid. 75% of games by Thai publishers include ads. That is a higher value compared to the whole world, where 72% games have ads. 31% of games by Thai publishers make use of In-App Payments to monetize. That is higher than the average of 20% of games.
27% of games of Thai publishers are available on both Google Play and iTunes. Overall they put more effort in publishing on both stores, compared to the average publisher with 17%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.
The following are the top publishers from Thailand that accumulated most downloads.
Jima Apps is on position 1 of the biggest Thai game publishers. Jima Apps is a subsidiary of Hazel Mobile, a leading Pakistan-based games and application development studio. They deliver innovative ideas and believe that execution is the key to success. Jima Apps is the developer behind such apps as Crazy Car Driving Simulator 2 - Impossible Tracks, Stunt Bike Racing Tricks 2 - Ramp Bike Impossible, City Coach Bus Simulator 2019, Modern Tuk Tuk Auto Rickshaw: Free Driving Games (Early Access), and more. They own 14 mobile games that have been downloaded together more than 447.19m+ times.
Real Freestyle Soccer is on position 2 of the biggest Thai game publishers. They own a single game that has been downloaded more than 230.77m+ times.
Neworld Games is on position 3 of the biggest Thai game publishers. They own 72 mobile games that have been downloaded together more than 230.55m+ times.
Habby is on position 4 of the biggest Thai game publishers. Habby is a mobile gaming app development company from China. They have brought together a team of experienced professionals from all over the world to form a new game publishing house. Habby has developed Archero, Penguin Isle, Slidey®: Block Puzzle, and Flaming Core. They own 9 mobile games that have been downloaded together more than 133.28m+ times.
Kiragames Co., Ltd. is on position 5 of the biggest Thai game publishers. Kiragames Co., Ltd. is a Thai indie game development company. Founded in 2009, their passion is creating, developing, and publishing mobile games. Kiragames Co., Ltd. has developed and published Unblock Me FREE, Unblock Me Premium, Water Me Please! Water Game: Brain Teaser; and Link the Block : Connect Color Blocks with Line. They own 3 mobile games that have been downloaded together more than 99.35m+ times.
Noodle Games is on position 6 of the biggest Thai game publishers. They own 9 mobile games that have been downloaded together more than 41.87m+ times.
StarUnion is on position 7 of the biggest Thai game publishers. They own 7 mobile games that have been downloaded together more than 40.52m+ times.
Joymaster Studio is on position 8 of the biggest Thai game publishers. They own 16 mobile games that have been downloaded together more than 39.2m+ times.
BigPanda Studios is on position 9 of the biggest Thai game publishers. They own 7 mobile games that have been downloaded together more than 38.46m+ times.
PIXIO is on position 10 of the biggest Thai game publishers. PIXIO was founded on the belief that fun games don't need to be complicated. With a small team, they try to build small, fun games as quickly as possible. Making games, launching games, playing games, and leveling up – to them, nothing else matters. PIXIO has developed Summoner's Greed: Endless Idle TD Heroes, Art Inc. - Trendy Business Clicker, Tap Tap Trillionaire - Cash Clicker Adventure, Tap Tap Titan - Idle Evil Clicker, and more. They own 9 mobile games that have been downloaded together more than 24.52m+ times.
The following shows which SDKs are most used by Thailand game publishers. To find out which mobile games integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.
75% of mobile games from Thai publishers have Google Ads AdMob integrated. In total 1,155 games. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.
75% of mobile games from Thai publishers have Google Firebase integrated. In total 1,150 games. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.
75% of mobile games from Thai publishers have Google Ads AdMob Mediation Adapters integrated. In total 1,144 games.
61% of mobile games from Thai publishers have Unity3D integrated. In total 933 games.
32% of mobile games from Thai publishers have Android Sqlite integrated. In total 488 games.
28% of mobile games from Thai publishers have Unity Ads integrated. In total 431 games. The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.
28% of mobile games from Thai publishers have Google Mobile Ads Consent AdMob SDK integrated. In total 424 games. Google Mobile Ads Consent AdMob SDK was designed to support publishers in meeting the requirements outlined in the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). The Google Mobile Ads Consent AdMob SDK provides utility functions for collecting consent from users to use their personal data, cookies, or other local storage, to serve ads.
25% of mobile games from Thai publishers have Google Play Game Services integrated. In total 388 games. Google Play Game Services is an SDK that provides cross-platform services that gives app developers the ability to easily integrate popular gaming features such as achievements, leaderboards, Saved Games, and real-time multiplayer on their tablet and mobile games.
25% of mobile games from Thai publishers have Google Drive integrated. In total 386 games. The Google Drive SDK makes it possible for app developers to create mobile, web, and desktop apps that leverage Google Drive cloud storage. This includes reading, writing, and syncing files in Google Drive.
The following shows which android permissions are most frequently request by Thailand mobile games publishers. Use our App Market Explorer to filter the Google Play Store by mobile games with specific permissions.
android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 94% of the games from Thai publishers use the Internet Access permission. Total 1,625 games.
The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 88% of the games from Thai publishers use the Network Information Access permission. Total 1,525 games.
android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 60% of the games from Thai publishers use the Phone Sleep Mode Preventation permission. Total 1,033 games.
The com.android.vending.BILLING permission is required for the integration of billing in android applications. 41% of the games from Thai publishers use the Billing permission. Total 705 games.
android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 35% of the games from Thai publishers use the Write External Storage permission. Total 603 games.
android.permission.RECEIVE_BOOT_COMPLETED gives apps the ability to start themselves as soon as the system it is running on has finished booting. It should be noted, however, that this can often slow down the phone start time. In addition, it can slow down the device generally by enabling the app to run constantly. 35% of the games from Thai publishers use the Start At Boot Time permission. Total 602 games.
33% of the games from Thai publishers use the com.google.android.gms.permission.AD_ID permission. Total 570 games.
App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 31% of the games from Thai publishers use the Wifi Information Access permission. Total 529 games.
31% of the games from Thai publishers use the android.permission.FOREGROUND_SERVICE permission. Total 529 games.
Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 30% of the games from Thai publishers use the Install Referrer permission. Total 516 games.
42matters tracks everything from game meta data, to rankings, to download estimates, to changes in meta information, to SDK usage, to App-ads.txt and more. If you would like to leverage our data into your own product, research or app industry analysis, it can be obtained via our API or File Dumps or our interactive App Market Explorer.
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