Top 10 Budgeting & Financial Planning Apps on Google Play in 2023
- Last update: 10 Jun 2023 00:05 CET
The top 10 Budgeting & Financial Planning apps on Google Play in 2023 are:
The world is going mobile; the banking and finance industry is no exception. At this point every major bank on the planet has an online banking app. Moreover, new ‘all-in-one’ money management apps, digital wallets, and commission-free investing apps are pulling the industry ever further into the mobile realm. So how do budgeting and Financial Planning apps distinguish themselves from the rest of the mobile app landscape?
Google Play offers over 3 million mobile apps and games, adding an average of over 2,000 new apps every day. So, unsurprisingly app developers are constantly battling it out to get their products noticed. Fortunately, Google offers developers 49 different app categories to help them promote their apps more efficiently, making it easier for consumers to find new apps that match their interests and seek out specific apps for their particular needs.
Click here to read our article on the top Google Play App Categories.
Still, as helpful as Google’s app categories may be, they’re imprecise; they fail to account for the rich diversity of the mobile app marketplace. To remedy this, the folks over at the Interactive Advertising Bureau (IAB) Tech Lab, devised the IAB Content Taxonomy, which provides a whopping 1,100+ meticulously defined app categories.
In this piece, we discuss the top trending apps that fall into the Budgeting & Financial Planning IAB category. The data provided will be updated automatically on a weekly basis. We’ll cover:
Let's begin!
In the chart below, you will find the ten most popular apps as determined by the share of global downloads in Budgeting & Financial Planning IAB category for 2023.
Taking the top prize is Google Pay: Save and Pay with 4.86% percent of global downloads.
Rounding out the rest of the list:
In total, these apps account for 20.11% of all Budgeting & Financial Planning downloads in 2023.
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Moving on. Let’s examine the top apps in the Budgeting & Financial Planning category for each month, beginning with May 2023 and working back to June 2022.
May 2023’s leader was Google Pay: Save and Pay with 5.40% percent of global downloads. The rest of the list is as follows:
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April 2023’s leader was Google Pay: Save and Pay with 5.40% percent of global downloads. The rest of the list is as follows:
March 2023’s leader was Google Pay: Save and Pay with 5.32% percent of global downloads. The rest of the list is as follows:
February 2023’s leader was Google Pay: Save and Pay with 4.27% percent of global downloads. The rest of the list is as follows:
January 2023’s leader was Google Pay: Save and Pay with 4.56% percent of global downloads. The rest of the list is as follows:
December 2022’s leader was Health Platform with 5.24% percent of global downloads. The rest of the list is as follows:
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November 2022’s leader was Google Pay: Save and Pay with 5.77% percent of global downloads. The rest of the list is as follows:
October 2022’s leader was Google Pay: Save and Pay with 3.64% percent of global downloads. The rest of the list is as follows:
September 2022’s leader was Google Pay: Save and Pay with 4.56% percent of global downloads. The rest of the list is as follows:
August 2022’s leader was Google Pay: Save and Pay with 4.71% percent of global downloads. The rest of the list is as follows:
July 2022’s leader was Google Pay: Save and Pay with 4.41% percent of global downloads. The rest of the list is as follows:
June 2022’s leader was Google Pay: Save and Pay with 5.74% percent of global downloads. The rest of the list is as follows:
But this is only the tip of the iceberg. The 42matters Explorer, as well as our APIs and other data products, can provide data of this caliber for IAB categories, Google Play categories, and Apple App Store genres.
Moreover, our suite of products offer app insights for all Android and iOS apps available on Google Play and the Apple App Store. We also provide app data for the Amazon Appstore, Tencent Appstore, Apple TV tvOS App Store, Amazon FireTV, and Roku Channel Store. This includes information about:
Still, it is not the only factor. You’ll need to consider:
With this data, you’ll be able to understand your competitors’ app store optimization practices and tactics, as well as how you can improve your own strategy to drive downloads and build a profitable mobile business.
Interested in learning more? Schedule a free demo with one of our consultants. They’ll help assess your mobile data needs and make recommendations about the most effective solutions.
