Best Google Play Game Categories by 2022-2023 Download Trends
- Last update: 10 Jun 2023 00:14 CET
Let’s begin by examining game categories that are on the up and up. The data you will find in the following chart is from –
As you can see, Arcade leads the pack with 31.43% increase in monthly downloads, followed by Educational at 14.93%, Role playing at 10.97%, Trivia at 12.98%, and Role playing at 10.97%.
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Let’s examine these categories separately.
– trend for Arcade
In the graph below you will find how Arcade fared in the period between and . In Arcade was trending downwards, registering a change in downloads of -1.89%. By , it had reached 56.31%, trending downwards.
– trend for Educational
Now for Educational. Once again, the period we’re looking at is and . In Educational was trending upwards, registering a change in monthly downloads of 3.2%. By , it had reached 12.37%, trending downwards.
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– trend for Role playing
Moving on, here’s how Racing fared in the period between and . In Racing was trending downwards, registering a change in monthly downloads of -0.49%. By , it had reached 19.7%, trending downwards.
– trend for Trivia
In the following chart you will find how Trivia fared in the period between and . In Trivia was trending upwards, registering a change in monthly downloads of 11.32%. By , it had reached 24.72%, trending downwards.
– trend for Role playing
Here you will find how Role playing fared in the period between and . In Role playing was trending upwards, registering a change in monthly downloads of 8.41%. By , it had reached 21.79%, trending downwards.
Now, it’s important to remember that not all app categories are alike — some are naturally larger than others. For instance, there will be more apps filed under ‘Games’ than under ‘Casino’, since ‘Casino’ is more or less a subset of ‘Games’.
However, it should not be assumed that because one category has more competition than another that it will therefore represent a larger share of global downloads. Indeed, it’s possible that less competitive categories can be overrepresented in global downloads owing to the extreme popularity of one or some of its apps.
In any case, these natural differences in app categories present app publishers with a dilemma:
This is a challenging question; and, of course, the answer varies from business to business. Still, with this in mind, we’ve taken a look at the top 5 ‘large’ (i.e. more competitive) and ‘small’ (i.e. less competitive) categories to offer app publishers a starting point to address it.
We begin with the best 5 ‘large’ categories. The following chart depicts annual downloads by category as a percentage of the sum of annual downloads for the top five categories. So, the percentages here should add up to 100%.
As you can see, Action ranks highest with 44,127 apps representing 14.94% of global downloads. Casual comes next with 90,212 apps making up 13.53% of global downloads. Then comes Arcade with 11.65% making up 76,481 apps of global downloads. Then Simulation with 10.92% making up 37,776 apps of global downloads. Then, finally, Puzzle with 81,789 apps making up 9.72% of global downloads.
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Now the welterweights. Just as before, the following chart depicts annual downloads by category as a percentage of the sum of annual downloads for the top five categories. The percentages here should add up to 100% as well.
Here you’ll find that Board ranks highest with 15,204 apps representing 2.31% of global downloads. Card comes next with 12,099 apps making up 1.73% of global downloads. Then comes Word with 14,797 apps making up 0.95% of global downloads. Then Trivia with 18,847 apps making up 0.95% of global downloads. Then, finally, Casino with 9,955 apps making up 0.7% of global downloads.
So, those are the best Google Play app categories by 2022-2023 download trends. By now we’ve hopefully done enough to show you that selecting the best categories for your app is not merely a descriptive exercise. It is, in fact, a critical piece to driving downloads.
Still, it is not the only factor. You’ll need to consider:
By understanding how these things work and how successful apps are leveraging them, you’ll be better positioned to build a profitable mobile business.
Don’t let this overwhelm you. Schedule a free demo and we’ll walk you through everything.
