Top Marketing Automation SDKs Used in Android Apps on Google Play Store
Last update: 21 Jun 2023 CET
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Top Marketing Automation SDKs Used in Android Apps on Google Play Store

At 42matters, we have pulled together a list of the 15 most popular Marketing Automation SDKs leveraged by Android apps available on the Android app market.

This list is based on our analysis of the millions of mobile applications – and over 2,300 SDKs integrated into them – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.

Among all apps utilizing marketing automation SDKs, 40% have integrated Intercom. This accounts for 88% of app downloads within the marketing automation SDK category.

Intercom is a Conversational Relationship Platform SDK that helps businesses build customer relationships through personalized, messenger-based experiences.

Total Apps
55.40k
App Share icon
App Share
40%
Apps vs Games
Apps
55.34k
Games
56
Total Downloads
3.84b
App Share icon
Download Share
4%
Apps vs Games Downloads
App Downloads
3.72b
Game Downloads
121.57m

Use the 42matters SDK Explorer to find all apps that use Intercom.

2nd

Among all apps utilizing marketing automation SDKs, 28% have integrated Freshchat Freshdesk Messaging by Freshworks. This accounts for 88% of app downloads within the marketing automation SDK category.

Total Apps
39.06k
App Share icon
App Share
28%
Apps vs Games
Apps
38.93k
Games
129
Total Downloads
4.01b
App Share icon
Download Share
4%
Apps vs Games Downloads
App Downloads
3.89b
Game Downloads
124.07m

Use the 42matters SDK Explorer to find all apps that use Freshchat Freshdesk Messaging by Freshworks.

Among all apps utilizing marketing automation SDKs, 27% have integrated WebEngage. This accounts for 88% of app downloads within the marketing automation SDK category.

WebEngage is a full-stack Marketing Automation and Customer Data Platform SDK for consumer businesses. WebEngage helps you craft contextual and personalized campaigns to engage your users through Push Notifications, In-app Messages, SMS, Web Push, Emails, WhatsApp, Facebook and more!

Total Apps
37.07k
App Share icon
App Share
27%
Apps vs Games
Apps
37.04k
Games
29
Total Downloads
1.17b
App Share icon
Download Share
1%
Apps vs Games Downloads
App Downloads
1.15b
Game Downloads
20.45m

Use the 42matters SDK Explorer to find all apps that use WebEngage.

Among all apps utilizing marketing automation SDKs, 21% have integrated Branch - Tune. This accounts for 88% of app downloads within the marketing automation SDK category.

Branch - Tune is an SDK that helps you increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

Total Apps
29.81k
App Share icon
App Share
21%
Apps vs Games
Apps
29.18k
Games
637
Total Downloads
25.99b
App Share icon
Download Share
27%
Apps vs Games Downloads
App Downloads
24.59b
Game Downloads
1.40b

Use the 42matters SDK Explorer to find all apps that use Branch - Tune.

Among all apps utilizing marketing automation SDKs, 7% have integrated PubNub. This accounts for 88% of app downloads within the marketing automation SDK category.

PubNub is a global Data Stream Network (DSN) and realtime infrastructure-as-a-service. Scale and manage realtime data streams for mobile and web apps with just a few lines of code.

Total Apps
10.00k
App Share icon
App Share
7%
Apps vs Games
Apps
9.96k
Games
40
Total Downloads
1.94b
App Share icon
Download Share
2%
Apps vs Games Downloads
App Downloads
1.89b
Game Downloads
58.45m

Use the 42matters SDK Explorer to find all apps that use PubNub.

Among all apps utilizing marketing automation SDKs, 5% have integrated Pendo. This accounts for 88% of app downloads within the marketing automation SDK category.

Pendo offers software that makes your software better. It helps you deliver better digital experiences for happier and more productive users, accelerate the adoption of software, and create incredible mobile experiences.

Total Apps
6.88k
App Share icon
App Share
5%
Apps vs Games
Apps
6.88k
Games
0
Total Downloads
330.75m
App Share icon
Download Share
<1%
Apps vs Games Downloads
App Downloads
330.75m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Pendo.

Among all apps utilizing marketing automation SDKs, 3% have integrated Pushwoosh. This accounts for 88% of app downloads within the marketing automation SDK category.

Pushwoosh is a cross-channel platform SDK designed to deliver push notifications, in-app messages, emails, and FB messages for customer engagement at every stage of your sales funnel.

Total Apps
5.39k
App Share icon
App Share
3%
Apps vs Games
Apps
4.97k
Games
424
Total Downloads
1.65b
App Share icon
Download Share
1%
Apps vs Games Downloads
App Downloads
949.37m
Game Downloads
696.08m

Use the 42matters SDK Explorer to find all apps that use Pushwoosh.

Among all apps utilizing marketing automation SDKs, 3% have integrated LiveChat. This accounts for 88% of app downloads within the marketing automation SDK category.

LiveChat offers a chat framework for innovative teams. This includes the building blocks of remarkable customer service experiences.

Total Apps
4.82k
App Share icon
App Share
3%
Apps vs Games
Apps
4.78k
Games
32
Total Downloads
975.40m
App Share icon
Download Share
1%
Apps vs Games Downloads
App Downloads
900.06m
Game Downloads
75.39m

Use the 42matters SDK Explorer to find all apps that use LiveChat.

Among all apps utilizing marketing automation SDKs, 3% have integrated Braze Appboy. This accounts for 88% of app downloads within the marketing automation SDK category.

Braze is a comprehensive customer engagement platform SDK that powers relevant and memorable experiences between consumers and the brands they love.

Total Apps
4.63k
App Share icon
App Share
3%
Apps vs Games
Apps
4.32k
Games
311
Total Downloads
21.99b
App Share icon
Download Share
23%
Apps vs Games Downloads
App Downloads
16.70b
Game Downloads
5.29b

Use the 42matters SDK Explorer to find all apps that use Braze Appboy.

Among all apps utilizing marketing automation SDKs, 2% have integrated Sensor Data Analytics. This accounts for 88% of app downloads within the marketing automation SDK category.

Sensor Data Analytics offers big data analysis and marketing technology services. This includes all-channel data collection, full-domain user IDs, full-scene multi-dimensional data analysis, and accurate full-channel user reach that helps enterprises realize the digitization of full-process marketing.

Total Apps
3.69k
App Share icon
App Share
2%
Apps vs Games
Apps
1.12k
Games
2.57k
Total Downloads
2.93b
App Share icon
Download Share
3%
Apps vs Games Downloads
App Downloads
1.74b
Game Downloads
1.19b

Use the 42matters SDK Explorer to find all apps that use Sensor Data Analytics.

Among all apps utilizing marketing automation SDKs, 2% have integrated Pushy. This accounts for 88% of app downloads within the marketing automation SDK category.

Pushy offers lightning-fast, highly-reliable push notification delivery. This includes worldwide, cross-platform, and time-critical notifications.

Total Apps
3.37k
App Share icon
App Share
2%
Apps vs Games
Apps
3.37k
Games
4
Total Downloads
140.38m
App Share icon
Download Share
<1%
Apps vs Games Downloads
App Downloads
138.60m
Game Downloads
1.78m

Use the 42matters SDK Explorer to find all apps that use Pushy.

Among all apps utilizing marketing automation SDKs, 2% have integrated Adobe Marketing Cloud. This accounts for 88% of app downloads within the marketing automation SDK category.

The Adobe Marketing Cloud SDK, which now includes the Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.

Total Apps
2.84k
App Share icon
App Share
2%
Apps vs Games
Apps
2.76k
Games
73
Total Downloads
6.81b
App Share icon
Download Share
7%
Apps vs Games Downloads
App Downloads
6.20b
Game Downloads
607.90m

Use the 42matters SDK Explorer to find all apps that use Adobe Marketing Cloud.

Among all apps utilizing marketing automation SDKs, 2% have integrated Adobe Experience Platform. This accounts for 88% of app downloads within the marketing automation SDK category.

Adobe Experience Platform helps you put your data to work in real time. It is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.

Total Apps
2.79k
App Share icon
App Share
2%
Apps vs Games
Apps
2.77k
Games
21
Total Downloads
6.48b
App Share icon
Download Share
6%
Apps vs Games Downloads
App Downloads
6.34b
Game Downloads
141.22m

Use the 42matters SDK Explorer to find all apps that use Adobe Experience Platform.

Among all apps utilizing marketing automation SDKs, 1% have integrated Salesforce Marketing Cloud. This accounts for 88% of app downloads within the marketing automation SDK category.

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It enables you to build customer relationships for life with data-first digital marketing.

Total Apps
2.66k
App Share icon
App Share
1%
Apps vs Games
Apps
2.64k
Games
16
Total Downloads
4.32b
App Share icon
Download Share
4%
Apps vs Games Downloads
App Downloads
4.31b
Game Downloads
6.32m

Use the 42matters SDK Explorer to find all apps that use Salesforce Marketing Cloud.

Among all apps utilizing marketing automation SDKs, 1% have integrated Iterable. This accounts for 88% of app downloads within the marketing automation SDK category.

Iterable is a growth marketing platform SDK for cross-channel customer engagement. It empowers you to deliver completely seamless, personalized customer experiences.

Total Apps
2.12k
App Share icon
App Share
1%
Apps vs Games
Apps
2.11k
Games
5
Total Downloads
1.57b
App Share icon
Download Share
1%
Apps vs Games Downloads
App Downloads
1.50b
Game Downloads
66.02m

Use the 42matters SDK Explorer to find all apps that use Iterable.

Browse iOS and Android SDKs With the SDK Explorer

Browse background top image
  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platforms (the Explorer and App Watchlist) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent MyApp, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the App Watchlist and Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.