Turkey App Market Statistics in 2023
- Last update: 22 Jun 2023 CET
Turkey’s share in the global app market is growing rapidly. The country ranks in the global top ten in terms of mobile app downloads and usage, and the vast majority of Turks are regular mobile internet users. While the majority of the most popular apps in Turkey were developed beyond its borders, Turkish organizations of all sorts have found incredible success in the market. These include the telcos Turkcell İletişim Hizmetleri A.Ş and Vodafone Türkiye, the social networking platform Waplog, and the government ministries T.C. Ulaştırma ve Altyapı Bakanlığı and T.C. Milli Eğitim Bakanlığı.
In this article, we will provide a number of detailed app statistics and insights into the Turkey Android app market with focus on apps only. We will cover a number of topics, including: how many Turkish app publishers exist on the Google Play Store, how many apps they have released, and how Turkish apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Turkish addresses on the Android market have been considered. Furthermore, all download statistics are estimates.
There are more than 5,822 Turkish publishers on Google Play out of all 1,013,756 app publishers. One of the biggest Turkish publishers are Good Job Games, skgames, Rollic Games, ckgames, Ruby Game Studio, Zuuks Games, Alictus, Fugo Games, Sir Studios, Serkan Özyılmaz . Less than 1% of all app publishers on Google Play are from Turkey. Find the biggest app publishers with our App Market Explorer.
There are more than 22,456 apps from Turkish publishers on Google Play out of the 3,251,453 apps. Apps with most downloads of Turkish publishers are Trendyol - Online Alışveriş, Biz Şahinbey'iz, e-Devlet Kapısı, Turkcell, sahibinden #AlSatKiralaKesfet, Ziraat Mobile, FLO, Türk Telekom Online İşlemler, Hepsiburada: Online Shopping, Vodafone Yanımda . 1% of all apps on Google Play are from Turkish publishers. Filter for apps by publisher country with our tool here.
The average rating of 22,456 apps from Turkish publishers on Google Play is 3.85 out of 5 stars. This is better than the overall average rating of all apps which is 3.74. Apps from Turkish publishers on Google Play have on average 2,568 ratings. This number is higher than the average number of ratings of all apps, which is 1,678 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.
67% of released apps by Turkish publishers are apps and 33% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Turkish publishers focus more on games with 33% of releases compared to all publishers that focus 14% on games. Use our full App Market Explorer to filter for the most successful mobile apps and games.
Apps by Turkish publishers have an average of 201.29k downloads. Overall they get more downloads than the average of all apps which is 232.17k. We offer also more detailed download estimates for any app.
6% of apps by Turkish publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 41% of apps by Turkish publishers include ads. That is a higher value compared to the whole world, where 35% have ads. 14% of apps by Turkish publishers make use of In-App Payments to monetize. That is higher than the average of 4%.
Turkish Paid Apps6% Overall Paid Apps3% 
Turkish Include Ads41% Overall Include Ads35% 
Turkish In-App Billing14% Overall In-App Billing4% 24% of apps of Turkish publishers are available on both Google Play and iTunes. But overall they put less effort in publishing on both stores, compared to the average publisher with 26%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.
The following are the top publishers from Turkey that accumulated most downloads.
Turkcell İletişim Hizmetleri A.Ş is on position 1 of the biggest Turkish app publishers. Turkcell İletişim Hizmetleri A.Ş is the leading mobile phone operator in Turkey. Founded in 1994, they are based in Istanbul. Turkcell İletişim Hizmetleri A.Ş is the developer behind fizy – Music & Video, lifebox, YÜZ YÜZE, Digital Operator, and more. They own 22 apps that have been downloaded together more than 132.23m+ times.
T.C. Sağlık Bakanlığı is on position 2 of the biggest Turkish app publishers. They own 44 apps that have been downloaded together more than 99.3m+ times.
Trendyol is on position 3 of the biggest Turkish app publishers. Trendyol is Turkey’s leading mobile commerce company and the fastest growing in the MENA region. Headquartered in Istanbul, the company was established in 2010. Trendyol has developed the apps Trendyol - Hızlı ve Güvenli Alışverişin Yolu and Dolap. They own 4 apps that have been downloaded together more than 97.77m+ times.
Waplog Dating Apps is on position 4 of the biggest Turkish app publishers. They own 2 apps that have been downloaded together more than 75.02m+ times.
Eywin Apps is on position 5 of the biggest Turkish app publishers. They own 5 apps that have been downloaded together more than 74.75m+ times.
Mega Fortuna is on position 6 of the biggest Turkish app publishers. They own 11 apps that have been downloaded together more than 72.77m+ times.
T.C. Cumhurbaşkanlığı Dijital Dönüşüm Ofisi is on position 7 of the biggest Turkish app publishers. They own 4 apps that have been downloaded together more than 70.6m+ times.
Vodafone Holding is on position 8 of the biggest Turkish app publishers. They own 5 apps that have been downloaded together more than 67.46m+ times.
Ratech is on position 9 of the biggest Turkish app publishers. Ratech is a mobile app publisher based in Turkey that provides the best location sharing and location finder application on the market. It enables users to use their phones to easily locate friends and family by searching for their phone numbers. Ratech is the developer that created the app FindNow. They own a single app that has been downloaded more than 55.1m+ times.
M Alaa Zaki AbuTayyem is on position 10 of the biggest Turkish app publishers. They own 6 apps that have been downloaded together more than 52.92m+ times.
The following shows which SDKs are most used by Turkey app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.
Google Firebase 75% of apps from Turkish publishers have Google Firebase integrated. In total 14,667 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.
Google Ads AdMob 46% of apps from Turkish publishers have Google Ads AdMob integrated. In total 9,032 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.
46% of apps from Turkish publishers have Google Ads AdMob Mediation Adapters integrated. In total 9,009 apps.
OkHttp 45% of apps from Turkish publishers have OkHttp integrated. In total 8,751 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.
Firebase Cloud Messaging 43% of apps from Turkish publishers have Firebase Cloud Messaging integrated. In total 8,308 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.
Glide 30% of apps from Turkish publishers have Glide integrated. In total 5,806 apps. Glide is an open source media management and image loading framework for Android that supports fetching, decoding, and displaying video stills, images, and animated GIFs. Glide includes a flexible API that developers can plug in to almost any network stack.
gson 27% of apps from Turkish publishers have gson integrated. In total 5,184 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.
23% of apps from Turkish publishers have Google Maps integrated. In total 4,570 apps.
21% of apps from Turkish publishers have Google Cloud Messaging integrated. In total 4,145 apps.
The following shows which android permissions are most frequently request by Turkey app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.
android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Turkish publishers use the Internet Access permission. Total 31,878 apps.
The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 100% of the apps from Turkish publishers use the Network Information Access permission. Total 29,861 apps.
android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 100% of the apps from Turkish publishers use the Phone Sleep Mode Preventation permission. Total 23,923 apps.
com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 66% of the apps from Turkish publishers use the Push Notification permission. Total 14,723 apps.
Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 62% of the apps from Turkish publishers use the Install Referrer permission. Total 14,027 apps.
android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 59% of the apps from Turkish publishers use the Write External Storage permission. Total 13,213 apps.
android.permission.RECEIVE_BOOT_COMPLETED gives apps the ability to start themselves as soon as the system it is running on has finished booting. It should be noted, however, that this can often slow down the phone start time. In addition, it can slow down the device generally by enabling the app to run constantly. 59% of the apps from Turkish publishers use the Start At Boot Time permission. Total 13,198 apps.
android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 54% of the apps from Turkish publishers use the Vibration permission. Total 12,072 apps.
53% of the apps from Turkish publishers use the android.permission.FOREGROUND_SERVICE permission. Total 11,882 apps.
App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 48% of the apps from Turkish publishers use the Wifi Information Access permission. Total 10,840 apps.
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