United Kingdom Mobile Gaming Statistics in 2023
- Last update: 21 Jun 2023 CET
In the United Kingdom, as with much of the world, the mobile app market is continuing to expand. Furthermore, mobile gaming apps are the engine behind ever-increasing app revenues.
In this article, we will provide a number of detailed mobile games statistics and insights into the United Kingdom Android game market with focus on mobile games only. We will cover a number of topics, including: how many British game publishers exist on the Google Play Store, how many mobile games they have released, and how British mobile games have performed compared to the global average. The data is aggregated based on address, such that only major game publishers and ones with valid British addresses on the Android market have been considered. Furthermore, all download statistics are estimates.
42matters tracks everything from mobile game meta data, to rankings, to download estimates, to changes in meta information, to SDK usage, to App-ads.txt and more. If you would like to leverage our data into your own product, research or app industry analysis, it can be obtained via our API or File Dumps or our interactive App Market Explorer.
There are more than 3,047 British publishers on Google Play out of all 191,789 game publishers. One of the biggest British publishers are TutoTOONS, ZeptoLab, Kwalee, Gismart, First Touch Games Ltd., BoomBit Games, Ace Viral, Game Pickle, Cartoon Network EMEA, MDickie . Overall 2% of all game publishers on Google Play are from United Kingdom. Find the biggest app publishers with our App Market Explorer.
There are more than 9,762 games from British publishers on Google Play out of the 536,982 games. Mobile Games with most downloads of British publishers are Royal Match, Triple Tile: Match Puzzle Game, Royal Kingdom, Woodoku - Wood Block Puzzles, Braindom: Brain Games Test, Airport Security, Head Ball 2 - Online Soccer, Teacher Simulator, Score! Hero, Princesses - Enchanted Castle . 2% of all mobile games on Google Play are from British publishers. Filter for mobile games by publisher country with our tool here.
The average rating of 9,762 games from British publishers on Google Play is 3.81 out of 5 stars. This is less than the overall average rating of all mobile games of 3.93 stars. Mobile Games from British publishers on Google Play have on average 13,452 ratings. This number is higher than the average number of ratings of all games, which is 6,660 ratings. Sort by the best rated game or by the game with most ratings directly in our App Market Explorer.
Mobile Games by British publishers have an average of 1.22m downloads. Overall they get more downloads than the average of all mobile games which is 570.07k. We offer also more detailed download estimates for any app.
12% of games by British publishers are paid. That is a higher value of paid mobile games compared to the overall games, where 4% are paid. 68% of games by British publishers include ads. That is a lower value compared to the whole world, where 72% games have ads. 38% of games by British publishers make use of In-App Payments to monetize. That is higher than the average of 20% of games.
36% of games of British publishers are available on both Google Play and iTunes. Overall they put more effort in publishing on both stores, compared to the average publisher with 17%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.
The following are the top publishers from United Kingdom that accumulated most downloads.
TutoTOONS is on position 1 of the biggest British game publishers. TutoTOONS is a mobile entertainment and gaming company founded in 2014. They are focused on developing and publishing games for kids between 3 and 12 years of age. Their games are designed to encourage creativity, foster imagination, and help children learn about the world. TutoTOONS is the company behind such games as: Kiki & Fifi Pet Beauty Salon - Haircut & Makeup, Animal Hair Salon Australia - Beauty & Fashion, My Baby Unicorn - Virtual Pony Pet Care & Dress Up, My Baby Unicorn 2 - New Virtual Pony Pet, and more. They own 74 mobile games that have been downloaded together more than 928.2m+ times.
ZeptoLab is on position 2 of the biggest British game publishers. ZeptoLab is a Russian gaming company founded in 2010 that is dedicated to the science of fun. They have a subsidiary based in the United Kingdom that focuses on mobile gaming app development and publishing. ZeptoLab is the company behind such gaming apps as Cut the Rope FULL FREE, Cut the Rope 2, King of Thieves, Cut the Rope: Magic, and more. They own 25 mobile games that have been downloaded together more than 742.59m+ times.
Kwalee is on position 3 of the biggest British game publishers. They own 65 mobile games that have been downloaded together more than 705.41m+ times.
Gismart is on position 4 of the biggest British game publishers. Gismart is a leading developer and publisher of mobile apps and games. The company focuses primarily on music entertainment apps, casual and hyper-casual games, and third-party game publishing. Gismart is the gaming app developer behind: Cool Goal!, Real Guitar Free - Chords, Tabs & Simulator Games, Piano Free - Keyboard with Magic Tiles Music Games, Drum Set Music Games & Drums Kit Simulator, and more. They own 37 mobile games that have been downloaded together more than 634.8m+ times.
First Touch Games Ltd. is on position 5 of the biggest British game publishers. First Touch Games Ltd. has been around since 2011. They create high-quality 3D sports games that millions of people play every day. First Touch Games is detail oriented. They desire the highest quality at the lowest detail. Nothing they do is rushed, half-baked, or glossed over. First Touch Games Ltd. has developed and published the games Dream League Soccer, Score! Hero, and Score! Match. They own 6 mobile games that have been downloaded together more than 561.16m+ times.
BoomBit Games is on position 6 of the biggest British game publishers. They own 59 mobile games that have been downloaded together more than 421.08m+ times.
Ace Viral is on position 7 of the biggest British game publishers. AceViral is a mobile gaming app developer based in the North East of England. They’ve been making and publishing games for over 15 years, starting in a garage before later moving to a 1 bedroom flat above a shop and eventually to a converted pub. Today, they’re still in the same neighbourhood as the garage and the same street as the one bedroom flat. Ace Viral has developed numerous mobile gaming apps, like Moto X3M Bike Race Game, Pet Run - Puppy Dog Game, Angry Gran Run - Running Game, Bike Race - Bike Blast Rush, and more. They own 12 mobile games that have been downloaded together more than 389.98m+ times.
Game Pickle is on position 8 of the biggest British game publishers. Game Pickle is a British mobile gaming app developer and publisher. Their stated mission is to make awesome mobile games. Game Pickle has created such apps as Airplane Flight Pilot Simulator, Police Car Drift Simulator, Gangster Crime Simulator, Police Car Driving - Motorbike Riding, and more. They own 129 mobile games that have been downloaded together more than 341.94m+ times.
Cartoon Network EMEA is on position 9 of the biggest British game publishers. Cartoon Network is an American pay television channel owned by Warner Bros. Entertainment, a division of AT&T's WarnerMedia. Launched in 1992, the network is primarily known for broadcasting animated television series, ranging from action to comedy. Cartoon Network EMEA is responsible for Boomerang Make and Race - Scooby-Doo Racing Game. They own 28 mobile games that have been downloaded together more than 287.93m+ times.
MDickie is on position 10 of the biggest British game publishers. MDickie is a mobile gaming app developer based in the United Kingdom. Taking the title “independent game developer” seriously, MDickie presides over every inch of every project, from design to programming to graphics and music. MDickie has developed and published the apps School Days, Hard Time (Prison Sim), Wrestling Revolution, Extra Lives (Zombie Survival Sim), and more. They own 15 mobile games that have been downloaded together more than 271.19m+ times.
The following shows which SDKs are most used by United Kingdom game publishers. To find out which mobile games integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.
66% of mobile games from British publishers have Google Firebase integrated. In total 5,760 games. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.
65% of mobile games from British publishers have Google Ads AdMob integrated. In total 5,619 games. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.
63% of mobile games from British publishers have Google Ads AdMob Mediation Adapters integrated. In total 5,522 games.
61% of mobile games from British publishers have FMOD integrated. In total 5,293 games.
61% of mobile games from British publishers have Unity3D integrated. In total 5,293 games.
40% of mobile games from British publishers have Unity Ads integrated. In total 3,459 games. The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.
28% of mobile games from British publishers have Google Play Game Services integrated. In total 2,467 games. Google Play Game Services is an SDK that provides cross-platform services that gives app developers the ability to easily integrate popular gaming features such as achievements, leaderboards, Saved Games, and real-time multiplayer on their tablet and mobile games.
28% of mobile games from British publishers have Android Sqlite integrated. In total 2,439 games.
28% of mobile games from British publishers have Google Drive integrated. In total 2,421 games. The Google Drive SDK makes it possible for app developers to create mobile, web, and desktop apps that leverage Google Drive cloud storage. This includes reading, writing, and syncing files in Google Drive.
27% of mobile games from British publishers have Google Play In-app billing integrated. In total 2,366 games. Google Play In-App Billing is an SDK that lets developers sell digital content on Android applications. It can be used to sell one-time products, rewarded products, subscriptions, and more.
The following shows which android permissions are most frequently request by United Kingdom mobile games publishers. Use our App Market Explorer to filter the Google Play Store by mobile games with specific permissions.
android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 92% of the games from British publishers use the Internet Access permission. Total 9,007 games.
The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 84% of the games from British publishers use the Network Information Access permission. Total 8,244 games.
android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 57% of the games from British publishers use the Phone Sleep Mode Preventation permission. Total 5,580 games.
The com.android.vending.BILLING permission is required for the integration of billing in android applications. 46% of the games from British publishers use the Billing permission. Total 4,521 games.
App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 34% of the games from British publishers use the Wifi Information Access permission. Total 3,292 games.
Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 33% of the games from British publishers use the Install Referrer permission. Total 3,226 games.
android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 30% of the games from British publishers use the Write External Storage permission. Total 2,900 games.
28% of the games from British publishers use the android.permission.FOREGROUND_SERVICE permission. Total 2,742 games.
android.permission.RECEIVE_BOOT_COMPLETED gives apps the ability to start themselves as soon as the system it is running on has finished booting. It should be noted, however, that this can often slow down the phone start time. In addition, it can slow down the device generally by enabling the app to run constantly. 27% of the games from British publishers use the Start At Boot Time permission. Total 2,667 games.
android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 27% of the games from British publishers use the Vibration permission. Total 2,646 games.
42matters tracks everything from game meta data, to rankings, to download estimates, to changes in meta information, to SDK usage, to App-ads.txt and more. If you would like to leverage our data into your own product, research or app industry analysis, it can be obtained via our API or File Dumps or our interactive App Market Explorer.
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