US App Market Statistics in 2023
- Last update: 21 Jun 2023 CET
The United States is one of the most lucrative app markets in the world. Today, Americans continue to drive mobile app innovation with having several of the most used and downloaded apps worldwide.
In this article, we will provide a number of detailed app statistics and insights into the US Android app market with focus on apps only. We will cover a number of topics, including: how many American app publishers exist on the Google Play Store, how many apps they have released, and how American apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid American addresses on the Android market have been considered. Furthermore, all download statistics are estimates.
42matters tracks everything from app meta data, to rankings, to download estimates, to changes in meta information, to SDK usage, to App-ads.txt and more. If you would like to leverage our data into your own product, research or app industry analysis, it can be obtained via our API or File Dumps or our interactive App Market Explorer.
There are more than 45,191 American publishers on Google Play out of all 1,012,958 app publishers. One of the biggest American publishers are Lion Studios, Imangi Studios, Ivy, Zynga, SEGA, Roblox Corporation, Play365, DVloper, OppanaGames FZC LLC, Innersloth LLC . Overall 4% of all app publishers on Google Play are from US. Find the biggest app publishers with our App Market Explorer.
There are more than 184,316 apps from American publishers on Google Play out of the 3,251,247 apps. Apps with most downloads of American publishers are Temu: Shop Like a Billionaire, Max: Stream HBO TV & Movies, WhatsApp Messenger, Cash App, Instagram, Snapchat, Messenger, Facebook, Tubi - Movies & TV Shows, Netflix . 6% of all apps on Google Play are from American publishers. Filter for apps by publisher country with our tool here.
The average rating of 184,316 apps from American publishers on Google Play is 3.34 out of 5 stars. This is less than the overall average rating of all apps of 3.74 stars. Apps from American publishers on Google Play have on average 11,115 ratings. This number is higher than the average number of ratings of all apps, which is 1,678 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.
86% of released apps by American publishers are apps and 14% are games. That means the focus is more on apps than on games. Compared to the worldwide market, American publishers focus similar on apps and games as all publishers. Use our full App Market Explorer to filter for the most successful mobile apps and games.
Apps by American publishers have an average of 2.03m downloads. Overall they get more downloads than the average of all apps which is 232.16k. We offer also more detailed download estimates for any app.
8% of apps by American publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 25% of apps by American publishers include ads. That is a lower value compared to the whole world, where 35% have ads. 11% of apps by American publishers make use of In-App Payments to monetize. That is higher than the average of 4%.
52% of apps of American publishers are available on both Google Play and iTunes. Overall they put more effort in publishing on both stores, compared to the average publisher with 26%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.
The following are the top publishers from US that accumulated most downloads.
Google LLC is on position 1 of the biggest American app publishers. Google LLC ranks first on the list of top app publishers in the United States according to downloads. Google is a multinational technology company based in Mountain View, California. They specialize primarily in Internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware. They offer a wide range of mobile apps, including the extended suites of the Gmail and Google Drive applications, YouTube, Google Maps, Google Pay, Google Translate, and more. They own 173 apps that have been downloaded together more than 229.58b+ times.
Meta Platforms, Inc. is on position 2 of the biggest American app publishers. They own 19 apps that have been downloaded together more than 17.84b+ times.
Microsoft Corporation is on position 3 of the biggest American app publishers. Microsoft is a multinational technology company based in Redmond, Washington, that is perhaps best known for software products like the Microsoft Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer Web browser. In addition, Microsoft develops, manufactures, licenses, supports, and sells computer software, consumer electronics, personal computers, and related services. They offer such apps as the Microsoft Office suite, Microsoft OneDrive, Microsoft Teams, Microsoft Power BI, Skype for Business, Xbox, Xbox Game Pass, and more. They own 87 apps that have been downloaded together more than 14.11b+ times.
WhatsApp LLC is on position 4 of the biggest American app publishers. They own 3 apps that have been downloaded together more than 9.36b+ times.
Motorola Mobility LLC. is on position 5 of the biggest American app publishers. Motorola is a consumer electronics and telecommunications company owned by the Lenovo Group and headquartered in Chicago, Illinois. They primarily manufacture smartphones and other mobile devices running Google’s Android operating system. Additionally, Motorola Mobility offers a range of mobile apps, including: Moto, Moto Camera, Moto Actions, Moto File Manager, Moto Voice for Alexa, FM Radio, Verizon Visual Voicemail, and more. They own 68 apps that have been downloaded together more than 7.69b+ times.
Instagram is on position 6 of the biggest American app publishers. Instagram belongs to Facebook, which is based in Menlo Park, California, is an online social media and social networking service company. They own 3 apps that have been downloaded together more than 5.37b+ times.
Amazon Mobile LLC is on position 7 of the biggest American app publishers. Amazon is a Seattle-based multinational technology company. It’s primary claim-to-fame is that it operates the world's largest e-commerce marketplace. Additionally, however, it is also the world’s leading AI assistant provider and cloud computing platform, as measured by revenue and market capitalization. Amazon’s catalog of apps includes: Amazon Music, Amazon Shopping, Amazon Kindle, Amazon Prime Video, Amazon Fire TV, Amazon Alexa, and more. They own 67 apps that have been downloaded together more than 2.95b+ times.
HP Inc. is on position 8 of the biggest American app publishers. HP Inc, formerly known as The Hewlett-Packard Company, was founded in Palo Alto, California, and is best known as a developer of personal computers, printers, and 3D printing solutions. Today, HP Inc. offers a host of mobile applications, including: HP Smart, HP Print Service Plugin, and HP ePrint Enterprise. In addition, they have created and manage apps in partnership with Samsung, Ferrari, Tommy Hilfiger, Lacoste, Movado, and more. They own 36 apps that have been downloaded together more than 2.69b+ times.
Flipboard is on position 9 of the biggest American app publishers. Flipboard – which was founded in 2010 – has made it their mission to be the world’s most valuable content discovery platform. Headquartered in Palo Alto, California, Flipboard curates quality articles, videos, podcasts, and products everyday for millions of people around the world. Flipboard has developed the apps Flipboard - Latest News, Top Stories & Lifestyle, and Briefing. They own 2 apps that have been downloaded together more than 2.59b+ times.
Snap Inc is on position 10 of the biggest American app publishers. Snap Inc. is a technology and camera company founded in Santa Monica, California. Their most popular product is the Snapchat app, but their portfolio includes other offerings, such as Spectacles and Bitmoji. They own a single app that has been downloaded more than 2.51b+ times.
The following shows which SDKs are most used by US app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.
78% of apps from American publishers have Google Firebase integrated. In total 133,097 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.
60% of apps from American publishers have Firebase Cloud Messaging integrated. In total 102,326 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.
58% of apps from American publishers have OkHttp integrated. In total 99,065 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.
54% of apps from American publishers have Kotlin integrated. In total 91,317 apps.
52% of apps from American publishers have gson integrated. In total 88,115 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.
39% of apps from American publishers have Glide integrated. In total 66,990 apps. Glide is an open source media management and image loading framework for Android that supports fetching, decoding, and displaying video stills, images, and animated GIFs. Glide includes a flexible API that developers can plug in to almost any network stack.
36% of apps from American publishers have Google Maps integrated. In total 61,852 apps.
32% of apps from American publishers have Firebase Crashlytics Fabric integrated. In total 53,915 apps. Fabric Crashlytics is the most powerful, lightest weight crash reporting SDK on the market. App developers that leverage Fabric Crashlytics are able to spend less time finding crashes and more time fixing them.
29% of apps from American publishers have Google Ads AdMob integrated. In total 49,252 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.
29% of apps from American publishers have Google Ads AdMob Mediation Adapters integrated. In total 48,818 apps.
The following shows which android permissions are most frequently request by US app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.
android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from American publishers use the Internet Access permission. Total 198,283 apps.
The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 100% of the apps from American publishers use the Network Information Access permission. Total 185,775 apps.
android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 87% of the apps from American publishers use the Phone Sleep Mode Preventation permission. Total 159,721 apps.
com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 69% of the apps from American publishers use the Push Notification permission. Total 126,767 apps.
android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 68% of the apps from American publishers use the Write External Storage permission. Total 125,492 apps.
Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 58% of the apps from American publishers use the Install Referrer permission. Total 106,927 apps.
The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 54% of the apps from American publishers use the Read External Storage permission. Total 99,809 apps.
android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 51% of the apps from American publishers use the Vibration permission. Total 93,908 apps.
android.permission.RECEIVE_BOOT_COMPLETED gives apps the ability to start themselves as soon as the system it is running on has finished booting. It should be noted, however, that this can often slow down the phone start time. In addition, it can slow down the device generally by enabling the app to run constantly. 51% of the apps from American publishers use the Start At Boot Time permission. Total 93,609 apps.
App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 50% of the apps from American publishers use the Wifi Information Access permission. Total 91,772 apps.
42matters tracks everything from app meta data, to rankings, to download estimates, to changes in meta information, to SDK usage, to App-ads.txt and more. If you would like to leverage our data into your own product, research or app industry analysis, it can be obtained via our API or File Dumps or our interactive App Market Explorer.
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