Vietnam Mobile Gaming Statistics in 2023

Vietnam Mobile Gaming Statistics in 2023 for Android
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Vietnam boasts one of the largest mobile gaming markets in Southeast Asia. Indeed, mobile games have already easily surpassed PC gaming in terms of revenue and user base. The Vietnamese indie game scene has done quite well, with thousands of mobile game developers operating within the country’s borders.

In this article, we will provide a number of detailed mobile games statistics and insights into the Vietnam Android game market with focus on mobile games only. We will cover a number of topics, including: how many Vietnamese game publishers exist on the Google Play Store, how many mobile games they have released, and how Vietnamese mobile games have performed compared to the global average. The data is aggregated based on address, such that only major game publishers and ones with valid Vietnamese addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

Table of Content

Data Source 42matters

42matters tracks everything from mobile game meta data, to rankings, to download estimates, to changes in meta information, to SDK usage, to App-ads.txt and more. If you would like to leverage our data into your own product, research or app industry analysis, it can be obtained via our API or File Dumps or our interactive App Market Explorer.

How Many Mobile Game Publishers Are from Vietnam?

There are more than 1,645 Vietnamese publishers on Google Play out of all 191,713 game publishers. One of the biggest Vietnamese publishers are Zego Studio, PlayOn Global LTD, XGame Global, TOH Games, Great Arcade Games, BonBonGame.com, Zego Global Publishing, ABI Global LTD, Vnstart LLC, Bravestars Games . Less than 1% of all game publishers on Google Play are from Vietnam. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
Vietnamese
Publishers
vs
Total
Publishers

How Many Mobile Games Are from Vietnamese Publishers?

There are more than 6,565 games from Vietnamese publishers on Google Play out of the 536,782 games. Mobile Games with most downloads of Vietnamese publishers are Play Together VNG, Toilet Monster Battle, Bike Game 3D: Racing Game, Học Viện Rồng Thần, Đánh Bài - Danh Bai, MiniCraft: Blocky Craft 2023, Toilet Monster: Hide N Seek, Ant Legion: For The Swarm, iCá - Bắn Cá ZingPlay VNG, Combo Siêu Cấp . 1% of all mobile games on Google Play are from Vietnamese publishers. Filter for mobile games by publisher country with our tool here.

Percentage
Globally
Vietnamese Mobile Games
vs
Total Mobile Games

How Are Mobile Games from Vietnamese Publishers Rated?

The average rating of 6,565 games from Vietnamese publishers on Google Play is 3.97 out of 5 stars. This is better than the overall average rating of all mobile games which is 3.93. Mobile Games from Vietnamese publishers on Google Play have on average 4,245 ratings. This number is higher than the average number of ratings of all games, which is 6,663 ratings. Sort by the best rated game or by the game with most ratings directly in our App Market Explorer.

Average rating of
Vietnamese Mobile Games
3.97 stars
Average #Ratings of
Vietnamese Mobile Games
Average rating of
All Mobile Games
3.93 stars
Average #Ratings of
All Mobile Games

How Many Downloads Do Mobile Game from Vietnamese Publishers Get?

Mobile Games by Vietnamese publishers have an average of 775.26k downloads. Overall they get more downloads than the average of all mobile games which is 570.3k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per Vietnamese Mobile Game
Average Downloads Per Mobile Game

How Do Vietnamese Mobile Games Monetize?

2% of games by Vietnamese publishers are paid. That is a lower value of paid mobile games compared to the overall games, where 4% are paid. 87% of games by Vietnamese publishers include ads. That is a higher value compared to the whole world, where 72% games have ads. 41% of games by Vietnamese publishers make use of In-App Payments to monetize. That is higher than the average of 20% of games.

Paid Mobile Games monetization paid Vietnamese Paid Mobile Games2% Overall Paid Mobile Games4%
Ads monetization ads Vietnamese Include Ads87% Overall Include Ads72%
In-App Billing monetization iap Vietnamese In-App Billing41% Overall In-App Billing20%

Do Vietnamese Mobile Games Publishers Release on both iOS and Android?

21% of games of Vietnamese publishers are available on both Google Play and iTunes. Overall they put more effort in publishing on both stores, compared to the average publisher with 17%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

Vietnamese Mobile Games
Available on Both Stores
Overall Mobile Games
Available on Both Stores

Who Are the Top 15 Vietnamese Mobile Game Publishers Based on Downloads?

The following are the top publishers from Vietnam that accumulated most downloads.

sdks
1 Zego Studio

Zego Studio is on position 1 of the biggest Vietnamese game publishers. They own 41 mobile games that have been downloaded together more than 513.95m+ times.

513.95m+
41
2 PlayOn Global LTD

PlayOn Global LTD is on position 2 of the biggest Vietnamese game publishers. They own 46 mobile games that have been downloaded together more than 270.57m+ times.

270.57m+
46
3 XGame Global

XGame Global is on position 3 of the biggest Vietnamese game publishers. They own 79 mobile games that have been downloaded together more than 239.43m+ times.

239.43m+
79
4 TOH Games

TOH Games is on position 4 of the biggest Vietnamese game publishers. TOH Games is a subsidiary of TOH Soft, one of the leading IT enterprises in Vietnam. They are determined to bring the highest quality products to their customers to satisfy the needs of life, work, study, and entertainment, and meet the requirements of production and business activities. TOH Games has created the apps Shadow Fighter, Ninja warrior: legend of shadow fighting games, Bubble shooter - Free bubble games, Bubble shooter, and more. They own 20 mobile games that have been downloaded together more than 170.01m+ times.

170.01m+
20
5 Great Arcade Games

Great Arcade Games is on position 5 of the biggest Vietnamese game publishers. They own 28 mobile games that have been downloaded together more than 167.08m+ times.

167.08m+
28
6 BonBonGame.com

BonBonGame.com is on position 6 of the biggest Vietnamese game publishers. They own 34 mobile games that have been downloaded together more than 141.45m+ times.

141.45m+
34
7 Zego Global Publishing

Zego Global Publishing is on position 7 of the biggest Vietnamese game publishers. They own 12 mobile games that have been downloaded together more than 126.2m+ times.

126.2m+
12
8 ABI Global LTD

ABI Global LTD is on position 8 of the biggest Vietnamese game publishers. They own 156 mobile games that have been downloaded together more than 123.46m+ times.

123.46m+
156
9 Vnstart LLC

Vnstart LLC is on position 9 of the biggest Vietnamese game publishers. They own 40 mobile games that have been downloaded together more than 113.72m+ times.

113.72m+
40
10 Bravestars Games

Bravestars Games is on position 10 of the biggest Vietnamese game publishers. Bravestars Games is a Vietnam-based mobile games studio that was founded in 2013 by a team of young gamers who dreamt of bringing their local culture to the world. They are serious about quality, and for that reason they take care of every single detail to release the best-quality titles to users. Bravestars Games is the mobile games studio behind such apps as Shadow of Death: Darkness RPG - Fight Now, Shadow of Death: Dark Knight - Stickman Fighting, Stickman Revenge 3 - Ninja Warrior - Shadow Fight, Shadow of Death 2 - Shadow Fighting Game (Early Access), and more. They own 15 mobile games that have been downloaded together more than 108.62m+ times.

108.62m+
15

What Are the Most Used SDKs by Vietnamese Mobile Game Publishers?

The following shows which SDKs are most used by Vietnam game publishers. To find out which mobile games integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

sdks
1 sdk icon Google Ads AdMob

84% of mobile games from Vietnamese publishers have Google Ads AdMob integrated. In total 5,213 games. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

84
5213
2 sdk icon Google Firebase

83% of mobile games from Vietnamese publishers have Google Firebase integrated. In total 5,145 games. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

83
5145
3 Google Ads AdMob Mediation Adapters

82% of mobile games from Vietnamese publishers have Google Ads AdMob Mediation Adapters integrated. In total 5,127 games.

82
5127
4 FMOD

70% of mobile games from Vietnamese publishers have FMOD integrated. In total 4,367 games.

70
4367
5 Unity3D

70% of mobile games from Vietnamese publishers have Unity3D integrated. In total 4,365 games.

70
4365
6 sdk icon Unity Ads

47% of mobile games from Vietnamese publishers have Unity Ads integrated. In total 2,925 games. The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.

47
2925
7 Android Sqlite

44% of mobile games from Vietnamese publishers have Android Sqlite integrated. In total 2,732 games.

44
2732
8 Kotlin

36% of mobile games from Vietnamese publishers have Kotlin integrated. In total 2,267 games.

36
2267
9 sdk icon Google Mobile Ads Consent AdMob SDK

35% of mobile games from Vietnamese publishers have Google Mobile Ads Consent AdMob SDK integrated. In total 2,204 games. Google Mobile Ads Consent AdMob SDK was designed to support publishers in meeting the requirements outlined in the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). The Google Mobile Ads Consent AdMob SDK provides utility functions for collecting consent from users to use their personal data, cookies, or other local storage, to serve ads.

35
2204
10 IAB OM Open Measurement OMSDK

31% of mobile games from Vietnamese publishers have IAB OM Open Measurement OMSDK integrated. In total 1,924 games.

31
1924

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What Are the Most Used Android Mobile Games Permissions by Vietnamese Publishers?

The following shows which android permissions are most frequently request by Vietnam mobile games publishers. Use our App Market Explorer to filter the Google Play Store by mobile games with specific permissions.

sdks
1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 98% of the games from Vietnamese publishers use the Internet Access permission. Total 6,403 games.

98
6403
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 95% of the games from Vietnamese publishers use the Network Information Access permission. Total 6,261 games.

95
6261
3 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 78% of the games from Vietnamese publishers use the Phone Sleep Mode Preventation permission. Total 5,148 games.

78
5148
4 Install Referrer

Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 58% of the games from Vietnamese publishers use the Install Referrer permission. Total 3,789 games.

58
3789
5 Billing

The com.android.vending.BILLING permission is required for the integration of billing in android applications. 55% of the games from Vietnamese publishers use the Billing permission. Total 3,636 games.

55
3636
6 Start At Boot Time

android.permission.RECEIVE_BOOT_COMPLETED gives apps the ability to start themselves as soon as the system it is running on has finished booting. It should be noted, however, that this can often slow down the phone start time. In addition, it can slow down the device generally by enabling the app to run constantly. 46% of the games from Vietnamese publishers use the Start At Boot Time permission. Total 3,018 games.

46
3018
7 com.google.android.gms.permission.AD_ID

45% of the games from Vietnamese publishers use the com.google.android.gms.permission.AD_ID permission. Total 2,959 games.

45
2959
8 android.permission.FOREGROUND_SERVICE

44% of the games from Vietnamese publishers use the android.permission.FOREGROUND_SERVICE permission. Total 2,870 games.

44
2870
9 Wifi Information Access

App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 43% of the games from Vietnamese publishers use the Wifi Information Access permission. Total 2,830 games.

43
2830
10 Vibration

android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 41% of the games from Vietnamese publishers use the Vibration permission. Total 2,713 games.

41
2713

What Are the Top 15 Mobile Games in Vietnam?

The following shows the official Google Play mobile games top chart of Vietnam. 13% of the top games in Vietnam are from Vietnamese game publishers. See the full chart here.

What Are the Top 15 Mobile Games in Vietnam's Grossing Top Chart?

The following shows the official Google Play Grossing mobile games chart of Vietnam. 20% of the top grossing games in Vietnam are from Vietnamese game publishers. See the full chart here.

What Are the Top 15 Arcade Mobile Games in Vietnam's Top Chart?

The following shows the official Google Play Arcade mobile games chart of Vietnam. There are no games from Vietnamese publishers. See the full chart here.

What Are the Top 15 Highest Ranked Casual Mobile Games in Vietnam?

The following shows the official Google Play casual mobile games chart of Vietnam. 27% of the top casual games in Vietnam are from Vietnamese game publishers. See the full chart here.

What Are the Top 15 Highest Ranked Racing Mobile Games in Vietnam?

The following shows the official Google Play racing mobile games chart of Vietnam. There are no games from Vietnamese publishers. See the full chart here.

What Are the Top 15 Highest Ranked Action Mobile Games in Vietnam?

The following shows the official Google Play action mobile games chart of Vietnam. 20% of the top action games in Vietnam are from Vietnamese game publishers. See the full chart here.

What Are the Top 15 Highest Ranked Simulation Mobile Games in Vietnam?

The following shows the official Google Play simulation mobile games chart of Vietnam. 7% of the top simulations games in Vietnam are from Vietnamese game publishers. See the full chart here.

What Are the Top 15 Highest Ranked Strategy Mobile Games in Vietnam?

The following shows the official Google Play stranegy mobile games chart of Vietnam. 33% of the top strategy games in Vietnam are from Vietnamese game publishers. See the full chart here.

Data Source 42matters

42matters tracks everything from game meta data, to rankings, to download estimates, to changes in meta information, to SDK usage, to App-ads.txt and more. If you would like to leverage our data into your own product, research or app industry analysis, it can be obtained via our API or File Dumps or our interactive App Market Explorer.

Table of Content

Mobile gaming stats per country